What sustainability means to ING
Financial services are the lifeblood of a healthy economy. ING’s role in society as a bank, insurer and wealth manager is to facilitate financial activity and stimulate economic development. The ultimate benefit of a thriving economy is to catalyse social progress and, consequently, a better quality of life for people. A stable society in which everyone has access to financial opportunity and the financial system is a prerequisite for a sustainable economic system.
We are steadfast in our purpose and role in society; however, the context we exist in is dynamic and evolves continuously. Circumstances and expectations change, asking for refined definitions of value and progress, or different ways of doing business. This requires resilience: the capacity to not only deal with adversity in challenging times, but to seize opportunities too. It also means ensuring our short-term and long-term success for the benefit of our customers and society as a whole.
To be an enduring business, we need an active and evolving approach towards sustainability. This starts with developing a vision of the future, translating this into business strategy and executing on it. Responsible and proactive decision-making on how, where and with whom we do business is essential in this process, as is being transparent about it. Therefore, sustainability to us is more a journey than a destination – a continuous process in which changing circumstances are a given, and the expectations, beliefs, values and demands of our stakeholders are of pivotal importance in setting a direction for both today and tomorrow. We will be successful only if we create value both inside and outside our company.